7 Lessons from Carrefour’s Franchise Saga for International Trade
Navigating the treacherous waters of international trade as a franchise holder in Africa can be a daunting task, as highlighted by the recent saga involving Majid al Futtaim, the Carrefour franchise (article link) holder in Kenya. Here are seven crucial lessons that franchise holders can glean from this drama: Beware the Fine Print: Majid […]










